# identity.md

## Organization Overview
- **Company Name:** Luna Norte
- **Mission:** To inspire individual stories, dreams, and passions through fashion-forward genuine stone jewelry, enabling customers to create a unique story with every outfit.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Designed in California. Details forthcoming for founding date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on inspiring individuality and personal expression through thoughtfully designed jewelry. Learn more at [https://lunanorte.co/pages/about-us](https://lunanorte.co/pages/about-us).

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer e-commerce model, offering a wide range of genuine gemstone jewelry and accessories including rings, necklaces, earrings, bracelets, anklets, crystals, and decor.
- **Location(s) and Geographic Presence:** Primarily based in California for design and operations, with an e-commerce presence serving a broad customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.